Choosing the right reputation management firm is as essential as employing one. Many celebrities will take advantage of informal reviews of firms by friends and business associates. This sort of word of mouth referral is typically quite helpful. In the event that a celebrity needs to find a reputation manager on their own, they should look for several important factors before signing on the dotted line.
A good background check of the firm in question is first and foremost. Don’t hand over your reputation to someone who cannot manage their own.
Credible reputation management firms will be proud of who they are and whom they employ. Their sites will have pictures and/ or bios of founders and top execs, not just a number to call or an email address to contact.
- Read over any content they publish. This allows the evaluation of their processes and their point of view.
- Meet with members of the staff in a consultation.
- Look for a clear explanation of how they can meet goals and what clients can expect during the contracted time.
Reputation management really can make or break a celebrity’s career. It’s much more than quick damage control or a happy spin on an issue. Trust the experts and seek help today.